Demonstration tape or disc
When a user bought a 464 (tape) model of Amstrad/Schneider CPC there was a demo tape in the box.
Same with disk (664/6128) models, there was a demo disc included, that was later changed with games.
The tape offered a short and simplistic demonstration of the CPC's graphical and sound capabilities, promoting the fact that the CPC was a good all-around machine, equally for business and games.
This is that software :