Changes

After [http://www.cpcwiki.eu/index.php/The_Amstrad_User_-_Issue_71_(_Dec._90_) issue 71 (Dec 1990)], it became known as '''The PC Mag plus The Amstrad User''' with [http://www.cpcwiki.eu/index.php/The_PC_Mag_%2B_The_Amstrad_User_-_Jan_1991 January 1991] being the first issue @ $4.50 per magazine (issues were no longer numbered). It still contained Amstrad CPC/PCW/PC content and was obviously trying to appeal to the broader PC clone market (IBM Compatible owners) - rather than specifically just the Amstrad. This was a hard decision the Editor said [http://www.cpcwiki.eu/index.php/File:TAU_71Page2.JPG here in Issue 71] - Amstrad Australia in Sydney had dropped the CPC range (along with the PCW8512) by 1989 and was refusing to support or import them (including the CPC plus range - which had the effect of the general Oceania region missing out on the CPC Plus range) or support them - even though the parent company in the UK was had pulled the plug on the CPC range, they were still releasing CPC Plus models. They Amstrad Australia decided instead to concentrate on the PC compatiblesmarket. This It was a simple case of mathematics - rapidly declining CPC market and a rapidly increasing PC Clone/Compatible market. For the magazine, this was reflected by the change in the message seen at the top of the magazine - it started out as "The magazine for PC Beginners" and eventually changed into "For Amstrad, IBM and other PC Compatibles beginners" - although, there was content that was not necessarily only for beginners.

The magazine started out at 64 pages and eventually became 48 pages. Amstrad content was approximately 20 pages and this was a mix of CPC & PCW content - so it was obvious that CPC content was a lot smaller then than it used to be. CPC content continued to shrink over time. The magazine ran until [http://www.cpcwiki.eu/index.php/The_PC_Mag_%2B_The_Amstrad_User_-_Sep_1991 September 1991] (9 issues in total) with Strategy Publications ceasing to produce the magazine around then due to obviously declining magazine sales, declining Amstrad software/hardware suppliers, declining advertising revenue and of course the declining popularity of Amstrad machines and coupled with the rise of other PC compatible compatibles (and other magazines). It is unknown if Strategy Publications completely ceased operations, changed their name or merged with another publisher.