As a result, Amstrad chose ready off-the-shelf components and used low-cost production methods in an effort to bring manufacturing costs down. They also included a monitor to connect the computer to - a move which, while raising the price, was designed to free the home TV from little brats hogging it for a dose of Ikari Warriors while Eastenders was on. This concept appealed to users and proved to be a success.
However, at least in the UK, it was initially possible to buy the Amstrad CPC with a modulator instead of an Amstrad monitor.:
[[File:CPC6128 with modulator - UK ads.jpg|300px]]