As a result, Amstrad chose ready off-the-shelf components and used low-cost production methods in an effort to bring manufacturing costs down. They also included a monitor to connect the computer to - a move which, while raising the price, was designed to free the home TV from little brats hogging it for a dose of Ikari Warriors while Eastenders was on. This concept appealed to users and proved to be a success.
However, at least in the UK, it was possible to buy the Amstrad CPC with a modulator instead of an Amstrad monitor.
[[File:CPC6128 with modulator - UK ads.jpg]]
The combination of low cost, integrated design, good manufacturing quality and some impressive features like CP/M and an 80-column display mode (lacking in much of the competition, particularly the Sinclair [[ZX Spectrum]] and [[Commodore 64]]) proved to be a success both with home users and small businesses, and Amstrad went on to sell millions of CPCs.
The evolution of Amstrad CPC prices over the years is described in that article: [https://www.cpc-power.com/cpcarchives/index.php?page=articles&num=90 L'histoire des CPC selon GENERAL]
In the UK, it was possible to buy the Amstrad CPC with a modulator instead of a monitor.
[[File:CPC6128 with modulator - UK ads.jpg]]
<br>