Amstrad Action

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Amstrad Action was the longest-running news-stand UK Amstrad magazine, published monthly between October 1985 and June 1995.

It was the first title published by Future Publishing, which has subsequently grown to become the UK's fifth largest magazine publishing company. Broad-based coverage of all things CPC, together with an irreverent writing style, made 'AA' a perennial favourite and at its peak it recorded ABC circulation figures in excess of 38,000.

AA was one of the first magazines to have a software cassette mounted to the front cover. Such covermounts (of tapes or discs) latterly became almost obligatory for computer magazines. Though AA's covertapes were initially for special issues only, Christamas and AA birthdays, the magazine eventually began to issue one every month - containing user listings, utilities, and demos or full versions of commercial games.

Contents

Game Ratings

All scores given by AA throughtout its history

Download

Online Issues

Amstrad Action - What is online

1985
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Issue 1 - Oct 1985
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Issue 2 - Nov 1985
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Issue 3 - Dec 1985
1986
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Issue 4 - Xmas 1985
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Issue 5 - Feb 1986
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Issue 6 - Mar 1986
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Issue 7 - Apr 1986
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Issue 8 - May 1986
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Issue 9 - Jun 1986
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Issue 10 - Jul 1986
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Issue 11 - Aug 1986
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Issue 12 - Sep 1986
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Issue 13 - Oct 1986
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Issue 14 - Nov 1986
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Issue 15 - Dec 1986
1987
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Issue 16 - Xmas 1986
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Issue 17 - Feb 1987
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Issue 18 - Mar 1987
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Issue 19 - Apr 1987
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Issue 20 - May 1987
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Issue 21 - Jun 1987
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Issue 22 - Jul 1987
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Issue 23 - Aug 1987
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Issue 24 - Sep 1987
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Issue 25 - Oct 1987
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Issue 26 - Nov 1987
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Issue 27 - Dec 1987
1988
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Issue 28 - Xmas 1987
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Issue 29 - Feb 1988
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Issue 30 - Mar 1988
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Issue 31 - Apr 1988
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Issue 32 - May 1988
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Issue 33 - Jun 1988
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Issue 34 - Jul 1988
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Issue 35 - Aug 1988
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Issue 36 - Sep 1988
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Issue 37 - Oct 1988
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Issue 38 - Nov 1988
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Issue 39 - Dec 1988
1989
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Issue 40 - Jan 1989
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Issue 41 - Feb 1989
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Issue 42 - Mar 1989
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Issue 43 - Apr 1989
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Issue 44 - May 1989
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Issue 45 - Jun 1989
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Issue 46 - Jul 1989
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Issue 47 - Aug 1989
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Issue 48 - Sep 1989
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Issue 49 - Oct 1989
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Issue 50 - Nov 1989
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Issue 51 - Dec 1989
1990
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Issue 52 - Jan 1990
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Issue 53 - Feb 1990
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Issue 54 - Mar 1990
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Issue 55 - Apr 1990
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Issue 56 - May 1990
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Issue 57 - Jun 1990
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Issue 58 - Jul 1990
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Issue 59 - Aug 1990
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Issue 60 - Sep 1990
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Issue 61 - Oct 1990
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Issue 62 - Nov 1990
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Issue 63 - Dec 1990
1991
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Issue 64 - Jan 1991
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Issue 65 - Feb 1991
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Issue 66 - Mar 1991
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Issue 67 - Apr 1991
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Issue 68 - May 1991
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Issue 69 - Jun 1991
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Issue 70 - Jul 1991
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Issue 71 - Aug 1991
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Issue 72 - Sep 1991
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Issue 73 - Oct 1991
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Issue 74 - Nov 1991
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Issue 75 - Dec 1991
1992
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Issue 76 - Jan 1992
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Issue 77 - Feb 1992
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Issue 78 - Mar 1992
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Issue 79 - Apr 1992
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Issue 80 - May 1992
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Issue 81 - Jun 1992
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Issue 82 - Jul 1992
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Issue 83 - Aug 1992
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Issue 84 - Sep 1992
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Issue 85 - Oct 1992
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Issue 86 - Nov 1992
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Issue 87 - Dec 1992
1993
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Issue 88 - Jan 1993
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Issue 89 - Feb 1993
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Issue 90 - Mar 1993
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Issue 91 - Apr 1993
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Issue 92 - May 1993
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Issue 93 - Jun 1993
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Issue 94 - Jul 1993
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Issue 95 - Aug 1993
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Issue 96 - Sep 1993
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Issue 97 - Oct 1993
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Issue 98 - Nov 1993
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Issue 99 - Dec 1993
1994
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Issue 100 - Jan 1994
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Issue 101 - Feb 1994
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Issue 102 - Mar 1994
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Issue 103 - Apr 1994
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Issue 104 - May 1994
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Issue 105 - Jun 1994
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Issue 106 - Jul 1994
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Issue 107 - Aug 1994
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Issue 108 - Sep 1994
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Issue 109 - Oct 1994
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Issue 110 - Nov 1994
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Issue 111 - Dec 1994
1995
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Issue 112 - Jan 1995
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Issue 113 - Feb 1995
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Issue 114 - Mar 1995
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Issue 115 - Apr 1995
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Issue 116 - May 1995
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Issue 117 - Jun 1995

History

Published by Future Publishing, a company set up by Chris Anderson (ex-Personal Computer Games and Zzap!64 editor). Launch Editor, Peter Connor, also an ex-PCG staff member, shared the writing duties with the only other staff writer, Bob Wade. Bob, another ex-PCG/Zzap!64, was given the title ‘Software Editor’ and would review the vast majority of the games featured, with Peter giving a second opinion. Trevor Gilham, Art Editor, would complete the four man team.

Issue 1 (dated October 1985) was released in September 1985 with the cover price of £1; 1 pence for every one of the 100 pages. It took the new publication a few issues to find its readers, but with the help of a bumper 116 page Christmas 1985 issue with a cover mounted tape, the circulation figures grew rapidly.

In October 1986 Amstrad Action split into three separate publications. AA still catered for the CPC range, while 8000 Plus and PC Plus focused on the Amstrad PCW and PC range respectively.

AA finally gave in to reader’s pleas to have a permanent cover tape. An announcement was made, in AA66, that the following issue would, not only contain a cover tape, but contain more colour and be printed on different paper. Review pages were also slightly re-designed.

April 1992 and the ABC (Audit Bureau of Circulation) figures showing, yet another, increase: 37,120 - The highest ABC since July-December 1988’s 38,457.

AA 100 looked at the top 100 products for the CPC and also a trip down memory lane, including past editors and staff. As circulation figures wind down further still there was a drastic drop in page numbers from 60 to 36 in July 1994's AA106. More compact issues mean no superfluous columns or features. AA107 became the first issue with only one member of official staff.

AA111 and no credits list, although we could deduct that the new editor was Karen Levell, who answered the Reaction letters and confirmed her appointment as editor. June 1995 and although everything appeared as normal in AA117, with AA118 advertised in the next month box, this is the last AA ever.

Magazine content

AA covered both 'games' and 'serious' side of the CPC, maintaining a balanced coverage throughout its run. The editorial coverage was always seen as being one of the three main areas; there was the games (or leisure), serious (programming, business software etc.), and the regulars. Features would come and go, but there was long-running features including 'Amscene', 'Forum', 'Action Test', and 'Cheat Mode'.

Chris Anderson used his previous success of covermounted cassette tapes - with Personal Computer Games - to include one with the AA Christmas special issue of 1985. This included two unreleased games from Ocean Software; Kung Fu and Number 1. But the covermount cassette tape was only an occurrence on the Christmas and AA birthday issues, not becoming a regular feature until AA67 in 1991, mainly due to requests from many readers. Cover-cassettes featured game demos, applications, software utilities and, in some instances, complete games.

Codemasters produced a Dizzy game specially for the AA birthday covertape in October 1988. This 'Special Edition' included different rooms and objects to explore. AA67, dated April 1990, came with the first of the permanent cover tapes called Action Pack #1, along with a new cover price of £2.20. A playable demo of Ocean Software's Total Recall and complete games Hydrofool and Codemasters' Dizzy were included on the tape.

Action Pack #2 caused some controversy among the readers as one of the featured games How To Be A Complete Bastard featured mild swearing, plus the game's quest was to be violent and obnoxious throughout a house party.

December 1993 AA99’s Serious Action cover tape included the complete Stormlord game, albeit a censored version. With the self-censoring of the Hewson game it seemed that AA was trying to avoid similar controversy that followed AA68’s Action Pack #2.

AA staff and contributors

Editors

Other full-time editorial staff

  • Richard Monteiro (technical editor)
  • Pat McDonald (technical editor)
  • Trenton Webb (staff writer)
  • Adam Waring (technical editor)
  • Frank O'Connor (staff writer)
  • Adam Peters (staff writer)
  • Simon Forrester (staff writer)
  • Rebecca Lack (production editor)
  • lots and lots more

Freelance writers

Links

Action Test

Please click this link for details of every game to under go the Action Test

AA Type Ins

AA Type Ins

Covers

Contributors

Alan Sugar, CPCLER, ChaRleyTroniC, Cpcmaniaco, Gryzor, Kangaroo, MacDeath, MattL, Nocash, Nreive, Octoate, Ritchardo mkII, Torn, Ugugohacuma, Ygdrazil, Ythcal

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